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Real Estate Companies: Utilizing The Power Of The Media & Internet

Posted by Africa on June 19, 2020
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The effects of coronavirus were felt all around the world, real estate companies & businesses around the world had their own share of the consequences.

As different countries around the world bear the brunt of the havoc wreaked by the dreaded coronavirus, it is important to recognize the necessity to the birth invention and innovation in how real estate companies & all real estate operate around the world.

With the new global reality, no sector is spared. Real Estate companies are therefore affected in numerous ways as the fear of the coronavirus pandemic has caused a sharp decline in sales and turnover rates.

How then can real Estate Companies stay afloat during & after the coronavirus pandemic?

Real Estate Companies: Utilizing The Power Of The Media & Internet

Real Estate Companies Staying Relevant By Utilizing The Power Of The Media & Internet



Real estate companies need to sustain brand presence and awareness by leveraging the media through PR. By leveraging the media, real estate companies can reach large & diversified audience with little to no spending. The effect is huge as real estate companies can engage prospective clients & customers on real estate market trends.

The property market & business still remains lucrative. Effective utilization of the media through adverts promotions, branding & Public relation channeled the right way, have the potential of reaching thousands of people. Plus word of mouth will spread such even to a much wider audience.

One defining factor of today’s business world is “media ambiance”. A number of real estates companies are ignoring the massive impact of Television & radio engagement, the media is believed to be “All-Powerful’, as it gives the public, what to think, and talk about. It elicits priority, relevance, credibility, the importance of a particular product, service, or information. It is highly pivotal, especially at this dire time, to take complete hold of the media, to “sell your market”, boast company image, and win the trust of prospects.

Also Read: Effect Of Coronavirus On The Nigerian Real Estate Market

The Internet

As we all know today that the power of the internet cannot be overemphasized. Almost 4.57 billion people are active internet users as of April 2020, encompassing 59 percent of the global population. Some real estate companies are yet to fully explore or leverage the full power of the internet business-wise. Today there are many ways real estate companies can utilize the power of the internet. Here’s a list of how to engage potential clients through the various mediums on the internet.

  1. Social Media: Social media has proven in recent years that companies who fail to make their presence known via Facebook, Twitter, Instagram, etc might lose on many opportunities years to come.
  2. Video Marketing: Video is another powerful tool used to engage prospective customers. In fact video content has been tipped to take over blogging because due to market research more and more people can easily relate & engage with visual content which in turn builds trust.
  3. Influencer: Leveraging the power of social media, brands, celebrities & individuals with large followers have been using the influence of their large followers to promote their profession, lifestyle & businesses. Starting from 2020, having large followers on any social media platform is considered an investment.
  4. Content Marketing: Content marketing is the most powerful way of engaging your target customers on the internet. From having a website & blogging to engagement on any social platform & search engine optimization(SEO) for your content to be registered by google robots or algorithms, content is key.

Today’s consumers like to the legwork themselves online when making major purchases, which includes home buying. Even when renting a property, Google Map shows the address, use Street View to get a feel for the area, see which businesses are within walking distance, look at home photos, and, ideally take a virtual tour of the property. Indeed, a virtual tour is a relevant stratum of the compartment, leading prospect around the property, from the comfort of their home, gives this impression professionalism.

Making it easy for users to access all these & ensure all property pages have great photos, virtual tours, and easy access to Google Maps and Google Earth. In addition, make your website mobile-friendly, studies have shown that 80% of Internet users use their mobile devices for online activity. An inclusive flap to that would be ensuring activeness on social media handles.

In our new reality of social distancing, it’s invariably important for real estate companies to utilize the power of the media & the internet.




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